Digital Strategy & Social Media for Public Leaders

Course Description

A practical, skills-based course that equips participants with the tools and strategies needed to effectively use social media and digital platforms in public-facing, mission-driven roles. The course focuses on building clear digital strategies, creating engaging content, navigating platform trends, and responding to real-time challenges while maintaining public trust. Participants will leave with actionable frameworks, templates, and a customized digital strategy or content plan they can immediately apply in their work.. 

Date(s), Time(s), Location

Wednesday, August 26, 2026

7:00pm - 8:30pm Eastern Time

Zoom

Instructor

Chloe Scott

Chloe Scott is a senior communications and digital strategy professional with experience across local government, federal leadership, political campaigns, and strategic advising. She has led digital and media efforts for elected officials, professional sports teams, and advised organizations on messaging, audience engagement, and crisis response. Chloe brings a practical, real-world approach focused on ethical communication and public trust.

Technical Requirements or Needed Materials

Participants should have access to a reliable internet connection, a computer or tablet with audio and video capability, and the ability to join live web meetings (e.g., Zoom). Familiarity with at least one social media platform (such as Facebook, Instagram, X, Bluesky, LinkedIn, or TikTok) is helpful but not required. Optional resources will be provided, including templates, worksheets, and example content. Participants may find it helpful to bring a real or hypothetical organization, campaign, or project they would like to reference throughout the course, though this is not required.

Cost $49

non-refundable